The team notices that it is happening frequently so they activate the webhook in Quantum Metric to send a signal to a chat bot, like Salesforce Live Chat. Quantum Metric picks up that there is a rage click happening and shows you on the opportunity page. Take this scenario: A customer is attempting to make a purchase but the “place order” button isn’t working properly. But there is a way to save the shopper from their own mistakes. But sometimes the website or mobile app just doesn’t function properly as a result of that human error. Sometimes shoppers get in the way of their own online checkout experience. Save a customer that is blocked from completing a purchase.Let’s explore three ways enterprise retail organizations are leveraging Quantum Metric Activate to be the experience that keeps customers coming back. In essence, it can be the personal touch in the digital shopping experience that ensures your brand is both memorable and exceptional in the customer’s mind. With Activate, every customer interaction, from frustration to engagement, is an opportunity to intercept them at a critical moment-or simply provide more information for your analysis. Quantum Metric Activate allows you to go one step further and turn any behavioral data point about your customer into a trigger that spurs an action either within the user experience or as a decision from your team. Real-time data, while critical, can only get you so far in impacting the shopper experience. We’ll walk through how Quantum Metric Activate can help provide a jump from analysis to action. They need to know how a customer interacts with an online experience, where they are experiencing friction or confusion. To get to exceptional, brands need real-time insight into the customer experience-starting at the most granular level. Online shoppers typically remember two types of experiences: awful and exceptional. Ĭustomers today expect to enter a website, native, or mobile app experience and feel like it was built for them. That’s how online shopping feels when the experience isn’t seamless. While trying on new jeans can sometimes be a journey in itself, there is nothing quite as frustrating as not being able to purchase those jeans easily when you’ve found the perfect pair.
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